PetMD is the leading source for pet medical information and gained the most visitors amongst the three Pet360 Media brands (PetMD, Pet360, BlogPaws).

In partnership with Arm & Hammer, we created the ‘Cat Care Center’ aimed at gathering more information about pet parents while providing users with valuable advice throughout their cat’s lifetime. At the top of the page we provided an interactive element to personalize the user’s experience and below the fold we allowed the customer to enter their email address to receive personalized content right to their inbox.